25 High-Demand and Trending Products to Sell Online in 2025
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In the ever-evolving world of ecommerce, staying ahead of the curve is essential for long-term success. Whether you're just starting your online business or looking to expand your product catalog, identifying high-demand and trending products is crucial. In this guide, we'll explore 25 of the most profitable and popular products projected to dominate in 2025.
You’ll learn:
- What’s trending on Amazon
- Why these products sell well
- How to find your next best seller
- Tools and tips for market research
Let’s dive into the list!
25 Best & Profitable Products on Amazon in 2025
Product Breakdown by Category
1. Home & Kitchen
Home essentials are in constant demand, particularly those that combine practicality with lifestyle trends. Customers want stylish, reusable drinkware that fits their health-conscious habits.
- Home & Kitchen – Insulated Tumblers
- Estimated Monthly Sales: 11,769 units
- Average Selling Price: $25
- Estimated Monthly Revenue: $294,225
- Estimated Monthly Profit: $100,000
Product Insight: Insulated tumblers like Stanley, HydroJug, and Owala have gained popularity for their durability and design. They keep beverages at the desired temperature for hours, are eco-friendly alternatives to plastic bottles, and appeal to wellness enthusiasts.
Product to consider: Insulated TumblersThese tumblers have gone viral for their durability and design. Their large capacity and trendy colors make them favorites among influencers and repeat buyers.
2. Beauty & Personal Care
Beauty items that offer convenience, visible results, and align with influencer trends tend to outperform others in this category.
Product to consider: Acne PatchesAcne patches such as Mighty Patch have exploded in popularity thanks to social media. These hydrocolloid patches visibly reduce blemishes overnight, are gentle on sensitive skin, and are often praised for being discreet enough to wear in public. With high star ratings and repeat buyers, they’re a small but mighty product.
3. Electronics
Consumers are investing in more electronics, increasing the need for accessories that protect and extend the life of their devices.
Product to consider: Surge ProtectorsPOWRUI and Hanycony surge protectors offer multi-device charging, USB ports, and compact designs. These surge protectors are popular due to their reliability and built-in overload protection. As more homes become digitally connected, the demand for safe and efficient power solutions continues to rise.
4. Baby
Parents prioritize safety and simplicity, making natural and hypoallergenic baby products top choices.
Product to consider: Baby WipesWaterWipes baby wipes are made from 99.9% purified water and a drop of fruit extract. Dermatologically approved, these wipes are perfect for sensitive skin and highly recommended by pediatricians. Their chemical-free formula and convenience make them a household staple.
5. Pet Supplies
Pet owners seek cost-effective, safe, and easy-to-use products to keep their animals clean and comfortable.
Product to consider: Cat LitterDr. Elsey’s Premium Clumping Cat Litter is widely favored for odor control, strong clumping, and dust-free performance. It’s competitively priced and considered essential by multi-cat households. Pet care brands benefit from high reorder rates and evergreen demand.
6. Clothing, Shoes & Jewelry
Consumers want comfort and practicality blended with style, especially in footwear.
Product to consider: Shoes (Crocs)Crocs have made a big comeback due to celebrity endorsements, comfort, and their unique design. Loved for all-day wear and easy cleaning, they cater to professionals on their feet and casual wearers alike. Crocs are a low-return, high-retention item ideal for ecommerce.
7. Health & Household
Fitness and wellness routines are becoming central to consumers’ lives, creating a strong market for supplements and health support products.
Product to consider: Whey Protein PowdersOptimum Nutrition’s Gold Standard 100% Whey Protein is praised for its taste, texture, and muscle-recovery benefits. With flexible subscription models and fast fulfillment, it’s a recurring revenue generator for sellers focused on health and fitness niches.
8. Toys & Games
Parents seek innovative ways to keep children entertained and learning without screens.
Product to consider: Writing TabletsTEKFUN writing tablets are durable, eco-friendly drawing pads that provide a fun outlet for kids’ creativity. Reusable and mess-free, these LCD tablets are a hit with parents for travel and educational use. Their affordability and portability drive consistent sales.
9. Sports & Outdoors
Outdoor gear that supports active lifestyles and wellness habits performs well, especially items with practical everyday uses.
Product to consider: Ice PacksReusable ice packs like those from Fit & Fresh are ideal for lunch bags, gym sessions, or injury recovery. Compact and lightweight, they offer long-lasting cooling and sustainability advantages over disposable alternatives. Great for families and fitness buffs.
10. Appliances
Small kitchen appliances are increasingly valued for making everyday tasks faster and more convenient.
Product to consider: Countertop IcemakersSilonn’s countertop icemakers are compact, stylish, and capable of producing nugget ice on demand. Perfect for kitchens without built-in ice makers, they’re especially popular for entertaining and summer use. High capacity and quiet operation are standout features.
11. Cell Phones & Accessories
With smartphones being indispensable, accessories that offer protection and utility see strong, stable demand.
Product to consider: Smartphone Screen ProtectorsAilun’s tempered glass screen protectors rank high for affordability, clarity, and bubble-free application. Customers trust them for safeguarding their devices against drops and scratches, especially with new phone models released annually.
12. Computers & Accessories
Tech users rely on efficient charging and connectivity tools, making accessories a steady ecommerce performer.
Product to consider: Device ChargersSunveza USB Type-C chargers are best-sellers thanks to their speed, compatibility, and sturdy cables. Ideal for MacBooks and other USB-C laptops, they’re essential tools for students and professionals alike. Fast shipping and reliability help boost positive reviews.
13 . Tools & Home Improvement
DIY trends and home personalization projects have created consistent demand in this category. Products that offer easy installation and practical benefits are favored.
Product to consider: Under-Cabinet LightsMCGOR under-cabinet lights are popular for their simple wireless installation, motion-sensor features, and rechargeable design. Customers love using them in kitchens, closets, and garages. Dimmable settings and sleek design add style and convenience, making them a go-to choice for home improvers.
14. Patio, Lawn & Garden
Consumers are investing more into outdoor living and home aesthetics, driving this category forward.
Product to consider: Liquid Ant KillerTERRO T300B Liquid Ant Killer traps are highly rated for their effectiveness and ease of use. They attract and eliminate ants quickly, making them ideal for spring and summer use. With year-round pest concerns, this is a strong evergreen item for ecommerce sellers.
15. Arts, Crafts & Sewing
Creativity is trending again, with more people seeking therapeutic hobbies and DIY inspiration from platforms like Pinterest and TikTok.
Product to consider: Pencil CasesThe WEMATE large pencil case is spacious, well-designed, and loved by students and artists. It helps keep pens, markers, and brushes organized. Its trendy designs and durability make it popular for gifting, school seasons, and creative workspaces.
16. Kitchen & Dining
Functional drinkware and food prep items are top-sellers as customers aim to make their home kitchens more stylish and efficient.
Product to consider: Insulated TumblersIn addition to their popularity in Home & Kitchen, these tumblers also dominate in Kitchen & Dining. Whether it’s Stanley, HydroJug, or Owala, customers appreciate the long-lasting temperature control and portable convenience. Their growing fan base includes commuters, gym-goers, and outdoor enthusiasts.
17. Video Games
Gaming continues to expand as a lifestyle and form of entertainment, increasing the demand for immersive accessories.
Product to consider: Gaming HeadsetsThe BENGOO G9000 stereo gaming headset remains a favorite for PlayStation and PC gamers. With strong sound quality, a comfortable design, and noise-canceling capabilities, it enhances gameplay and communication. It’s perfect for long gaming sessions and competitive play.
18. Musical Instruments
This category benefits from music learners, hobbyists, and content creators looking for studio-quality sound at an affordable price.
Product to consider: Wireless Lavalier Lapel MicrophonesThe MAYBESTA wireless lavalier microphone offers professional audio for creators, musicians, and speakers. Its compact design and strong wireless performance make it perfect for recording videos, podcasts, or live performances. Easy to use and portable, it’s a bestseller in its niche.
19. Amazon Devices & Accessories
The Amazon Devices & Accessories category continues to grow as customers look for convenient smart solutions for their homes and daily routines. Voice-controlled devices simplify tasks, improve productivity, and enhance entertainment experiences.
Product to consider: Echo Dot Smart Voice AssistantThe Echo Dot is a compact yet powerful voice assistant that helps users control smart home devices, play music, set reminders, and answer questions—all hands-free. Its affordability, seamless Alexa integration, and stylish design make it a best-seller, especially during holidays and sales events. Customers often buy multiple units for different rooms, boosting average order value and repeat purchases.
20. Handmade Products
Handmade items offer a personalized touch that appeals to customers seeking authenticity and natural ingredients. The demand for artisanal skincare products has surged due to influencer endorsements and wellness trends.
Product to consider: Kojic Acid Soap with Net SpongeThis handcrafted soap has become a favorite for its skin-brightening benefits and gentle exfoliating properties. Made with kojic acid and often infused with natural oils, the product is perfect for customers dealing with dark spots and uneven skin tones. The included exfoliating net sponge adds perceived value and usability, making it a standout in the handmade skincare niche.
21. Grocery & Gourmet Food
Health-conscious consumers continue to drive demand for clean, organic food items. Products that emphasize purity, traceability, and wellness benefits are favored in this category.
Product to consider: Organic Raw HoneyRaw honey is not just a natural sweetener—it’s a wellness staple. Customers appreciate its antioxidant properties, digestive benefits, and clean-label profile. Sourced from eco-friendly farms and packaged sustainably, organic raw honey performs well in both bulk and single-unit formats. It also fits well with niche diets like paleo, keto, and clean eating.
22. Industrial & Scientific
This category includes safety, laboratory, and maintenance products. With rising awareness of hygiene and workplace safety, certain items see consistent B2B and B2C demand.
Product to consider: Nitrile Exam GlovesPowder-free nitrile gloves are an essential product for medical professionals, food handlers, and cleaning crews. They’re durable, latex-free, and hypoallergenic—qualities that make them preferable over latex gloves. Often sold in bulk, these gloves generate consistent repeat orders and strong reviews for reliability.
23. Books
Books remain a strong ecommerce category, especially those with viral appeal. Self-help, wellness, and motivational titles often perform best due to high engagement and strong community discussions online.
- Books – The Let Them Theory
- Estimated Monthly Sales: 40,000 units
- Average Selling Price: $15
- Estimated Monthly Revenue: $600,000
- Estimated Monthly Profit: $250,000
Product Insight: “The Let Them Theory” inspires readers to stop chasing validation and instead focus on self-worth. Thanks to social media influence, this title has gone mainstream.
Product to consider: The Let Them TheoryThis empowering book became an instant hit after going viral on TikTok and Instagram. It promotes a mindset of self-worth and letting go of people-pleasing. The relatable tone and easy-to-digest chapters make it popular among readers seeking personal development. Many customers buy it as a gift, further boosting its reach.
24. Office Products
As hybrid work models continue, the demand for quality stationery and writing tools is steady. Customers want comfortable, long-lasting items that enhance their productivity.
- Office Products – Gel Ink Pens
- Estimated Monthly Sales: 30,000 units
- Average Selling Price: $12Estimated
- Monthly Revenue: $360,000
- Estimated Monthly Profit: $140,000
Product Insight: Smooth, fast-drying gel pens offer comfortable writing and a satisfying experience for professionals and students. Multi-color sets and ergonomic designs drive sales.
Product to consider: Gel Ink PensSmooth, smear-resistant gel pens offer better writing flow and comfort. Students, professionals, and artists alike appreciate their sleek design and ink consistency. Brands that offer multipacks and aesthetic casing tend to outperform others. This evergreen product sees steady demand year-round, especially during back-to-school and office supply seasons.
25. Automotive
The Automotive category includes detailing accessories, maintenance tools, and safety essentials. Car owners are increasingly investing in easy, effective cleaning tools.
Product to consider: Microfiber Cleaning ClothsReusable microfiber cloths are ideal for cleaning dashboards, mirrors, and exteriors without scratching the surface. Their lint-free and absorbent nature appeals to eco-conscious drivers looking for alternatives to paper towels. Multi-pack bundles with color-coding for different uses often perform best.
How to Identify High-Demand Products
Here are five steps to guide your product research:
- Start with DataUse Amazon Best Sellers, Movers & Shakers, and Google Trends to spot what’s hot.
- Analyze Market GapsUse EcomStal’s Product Research Tool to find low-competition, high-margin opportunities.
- Understand Customer NeedsDive into reviews and use tools like Amazon Brand Analytics to decode buyer intent.
- Time Your LaunchLaunch seasonal products at least 2–3 months in advance. Plan for Q4 surges like Prime Day, Black Friday, and Christmas.
- Evaluate ProfitabilityConsider weight, dimensions, shipping costs, and FBA fees. Use EcomStal’s Profit Calculator and Rank Tracker.
