How to Product Listing on Amazon

How to Product Listing on Amazon

• Keyword research
• Product listing must-haves
• Seller Central navigation

Creating a Winning Amazon Listing: A Step-by-Step Guide

A well-crafted Amazon listing is your gateway to visibility and sales. Here’s how to set up and optimize your listing for maximum impact:

1. Research Keywords for Your Listing

Keywords are the bridge between your product and potential customers. Here’s how to nail it:

Use Ecomstal Keyword Scout

Start with a basic keyword (e.g., “dog pee pads”), and let the tool show you related terms customers are searching for.

2. Purchase a UPC Barcode

A Universal Product Code (UPC) is required to list your product on Amazon.

• Buy from GS1: Purchase your UPC from GS1 to ensure it’s globally recognized and compliant with Amazon’s policies.
• Understand the Difference: UPC is for global identification, while FNSKU (Fulfillment Network Stock Keeping Unit) is Amazon-specific and used for tracking inventory within their system.

3. Create Your Listing in Seller Central

Set up your product listing in Seller Central with these steps:

• Category & Subcategory: Select the most specific category that fits your product for better searchability.
• UPC Code: Enter your purchased UPC to create your listing.
• Title & Brand: Create a concise, keyword-rich title under 80 characters (optimized for mobile). Include your brand name and highlight key product features.
• Variations & SKUs: For products with size or color options, set up variations with unique SKUs for inventory tracking.

4. Write and Optimize Your Listing

Your listing needs to attract and persuade buyers. Here’s how to optimize it:

Title

• Include high-volume keywords, your brand name, and key features.
• Avoid keyword stuffing; keep it natural and easy to read.
• Use numerals (e.g., “12-Pack” instead of “Twelve-Pack”) for clarity.

Bullet Points

• Highlight key features and benefits in 5 concise bullet points.
• Answer common buyer questions and emphasize unique selling points (e.g., eco-friendly, durable, easy to use).

Description

• Use this section to tell your product’s story and showcase its unique value.
• Reiterate key details from the bullet points and include remaining keywords.
• Ensure it’s easy to read, especially on mobile devices.

5. Add High-Quality Images and Videos

Images and videos make the first impression. Make them count!

Images

• Main Image: Use a plain white background and meet Amazon’s size and clarity requirements.
• Additional Images: Add up to 9 images showing product angles, features, and usage. Consider lifestyle shots to create an emotional connection.
• Professional Photography: Invest in polished, high-resolution photos to stand out.

Videos

• If possible, include short, engaging videos showcasing your product in action. Highlight benefits and show how it solves a problem for the customer.

Additional Tips for Optimizing Your Listing

1. Backend Keywords: Add extra search terms in the backend section of Seller Central to capture more searches.
2. A+ Content: If you’re brand registered, use A+ content to replace the description with branded visuals and storytelling.
3. Customer Feedback: Monitor reviews and address common issues to improve both your product and listing.

Final Touches for a Top-Tier Listing

• Track Performance: Use tools to monitor how your listing is performing and tweak based on data.
• Stay Updated: Keep your listing fresh by updating keywords, images, and descriptions as trends or customer needs evolve.
• Be Customer-Centric: Address buyer questions in the Q&A section and respond promptly to reviews.

By following these steps, you’ll create an Amazon listing that not only attracts buyers but also converts them into loyal customers. Happy selling! 🚀